READY-TO-WEAR ENTERS A NEW ERA
READY-TO-WEAR ENTERS A NEW ERA
Ready-to-wear, a cornerstone of the fashion industry for decades, appears to be entering a new era, radically transforming how we consume and perceive fashion. Traditionally, ready-to-wear has been synonymous with standardized clothing mass-produced to meet mass demand. However, consumer expectations have evolved, sparking a revolution in this industry. Artificial Intelligence (AI) and Generative AI (GAI) are transforming the ready-to-wear sector by offering more personalized and convenient shopping experiences to customers.
HOW DOES THE TECHNOLOGY WORK?
Clothing is created using a 3D modeling software to transform 2D designs into realistic 3D models.
After scanning the customer’s body and creating a 3D avatar that faithfully reflects their silhouette, clothing models can be overlaid onto the avatar. This allows for virtual fitting where the customer can visualize the garment on their own body using a mirror effect. Additionally, they have the option to view the garment from different angles to best understand its overall appearance.
WHY CHOOSE ARTIFICIAL INTELLIGENCE?
Using artificial intelligence offers numerous advantages. Customers can virtually try on clothing without having to visit a store, saving them time and avoiding frustrations associated with unavailable sizes or cumbersome fittings.
WHY NOT INTEGRATE A SALESPERSON WITH GENERATIVE AI?
Giris is also exploring the integration of a virtual sales assistant powered by generative AI to offer an even more immersive and personalized shopping experience. This virtual assistant would be capable of providing detailed descriptions of clothing and styles, assisting customers in determining the best size for their needs, and facilitating the ordering process. This approach promises to make the shopping experience more engaging and interactive.
CHALLENGES IN THE READY-TO-WEAR SECTOR AND SOLUTIONS WITH GAI
The technological advancements of Giris, based on artificial intelligence and generative artificial intelligence, offer limitless possibilities to revolutionize the ready-to-wear sector. By providing more personalized, user-friendly, and immersive shopping experiences, these technologies have the potential to transform the relationship between customers and brands, as well as their approach to acquiring clothing.